Geolocation Gaming Trends in the UK: A Q4 2020 Snapshot

The final quarter of 2020 showed interesting trends for the top geolocation games in the United Kingdom. With data sourced from Sensor Tower, let's look at how these games performed in terms of downloads, revenue, and weekly active users.

Pokémon GO maintained a strong presence with weekly active users peaking at 2.4M in mid-November before a slight decline to 1.9M by the year's end. Downloads saw a notable surge to 55K in the week leading up to Christmas, while revenue fluctuated, hitting a high of $639K in mid-November.

For Jurassic World Alive, the game's revenue saw highs and lows, reaching up to $28K in the last two weeks of December. Downloads peaked at approximately 5K in the same period, and weekly active users saw a modest increase to 35K after a period of decline.

The Walking Dead: Our World experienced a revenue peak of $9K in the final two weeks of December. The game's downloads had a significant rise to over 2K in mid-December. Active users showed an overall decrease but recovered slightly to 13K by the end of December.

Harry Potter: Wizards Unite saw its revenue fluctuate, ending the year with $6K in the last week of December. Downloads had a notable jump to over 2.5K during the same period, and active users slightly increased to approximately 17K towards the end of the quarter.

Lastly, Five Nights at Freddy's AR showed an impressive rise in revenue, reaching over $15K in the week before Christmas. Downloads also peaked in December with nearly 7K, and active users increased to 21K during the festive season.

For more insights and detailed game analytics, Sensor Tower's platform offers an extensive look at the mobile app market.